Utilizing Tik-Tok for Your Business

If you haven’t heard of Tik-Tok, then maybe you are living under a rock, and it’s high time you climbed out of its dead weight. Tik-Tok is a Chinese app owned by the company Byte Dance. Known initially as Musical.ly, it hit the market in September 2017, quietly filling in the gap that was left by the untimely departure of Vine. And ever since then, it has been exploring the highs and lows of content creation as every year it gains new users.
However, what makes Tik-Tok attractive is the fact that it is still an untouched territory when it comes to marketing. The app has only just begun to test the waters for paid advertising. According to Filtergrade, Tik-Tok is an excellent platform for marketing as the majority of companies have failed to see its potential, with only 4% of such organization incorporating Tik-Tok in their marketing trends, plans and new strategies for 2020.

Five ways you can use Tik-Tok to promote your business

Hence, here are five ways you can utilize Tik-Tok as a useful marketing tool for your business.

Learn how it works

It will probably be the worst-case scenario that you join a social media platform and make a fool of yourself because you have no idea about what you are doing. Therefore, to avoid getting trolled by the experts on the platform that have it all figured out, it is better that you first study it. Understand what type of content works for the platform domain and how you can increase interaction with fellow users on it. Study and learn whether your business can fit in the pop-culture modern influence of the platform or not. You definitely don’t want to force yourself in something not meant for you.

Create relevant and trendy content

Now that you know that Tik-Tok is a fun and creative lip-syncing app for teenagers and even quirky adults and mainly a Millennial approach for entertainment.  It’s time to create your own content. Follow the style and theme of the app and create your content, keeping in mind that it needs to be short, fun, and creative. It is one of the easiest ways to create your own content according to your individual business needs. The best part of Tik-Tok is that you don’t need to invest lots of resources in making a polished video. Just your smartphone and a great light setting would do.

Use Tik-Tok advertising

Tik-Tok started supporting four types of advertisement since 2019 on the app:

  • Infeed native content
  • Brand takeovers
  • Hashtag Challenges
  • Branded Lenses

Each type plays a vital role and will have a different outcome based on what campaign you choose it for. All you can do is either gain organic followers or buy Tik-Tok followers. It would be best if you had followers on your profile who view your content a given amount of time to ensure that your campaign is a successful one and reach several hits before you decide to go for another.

Launch hashtag challenges

As mentioned above, it is one of the four types of advertisements that Tik-Tok just launched last year. Also, the most popular out of the lot, hashtag challenges, had already been very popular thanks to Twitter and Instagram, both supporting the infamous trend bandwagon. Thus, Tik-Tok being the perfect blend of the two, makes for a great platform to support popular hashtag challenges. Many of which then go viral, and even many celebrities are seen adopting them. For example, the brand Guess was one of the very first that launched a hashtag challenge particular to Tik-Tok. They asked the users to film a video wearing the brand’s new denim line, posting the video along with the hashtag #InMyDenim.

Collaborate with fellow influencers

Lastly, one of the best ways to gain recognition on the platform is to collaborate with the already famous ones. The Tik-Tok influencers might not be as big as maybe how prominent YouTubers are. But for the platform, they are just as relevant. Therefore, the strategy would work in a similar fashion once you join hands with a significant member to collaborate with.


In conclusion, Tik-Tok should not be undermined anymore. It has definitely made its mark, and given the start of the new decade, it is definitely a thing of tomorrow!

Author: Stella Lincoln

I am Stella Lincoln having a master degree from the University of California, Los Angeles in the subject of marketing. I love to spread the knowledge and wisdom. My focus is to enhance my skills and reduce the gap. You can check my write-ups at my blog; Educator House. Nowadays, I am working in HarperCollins Publishers as a Writing Consultant.