The technological hemisphere is changing rapidly. With the new decade on the rise as 2020 kick starts, it can easily be said that the future is now. Many changes are coming. Because at one hand, there are home assistants at the top of their game, and then there is virtual-reality on the other hand, still struggling to make its place other than in the gaming industry.
According to statistics published on Global Digital Report, there are more than 3.5 billion social media users worldwide, as of now. This figure roughly makes up 42% of the global population and 80% of overall internet users present in the world. Thus, as a digital marketer, you can easily make off these numbers that if you are marketing for an online audience, it is highly likely that all of them use social media.
So is there going to be a shift in the digital marketing ways, given the changes in the new world trends? Let’s find out.
Top 10 Digital Marketing Trends to Boost Your Brand in 2020
One of the main reasons digital marketing trends revolve so quickly and can’t stay the same for about a day is because of the platforms that host them. These platforms change so rapidly that the marketing trends that go by have to comply accordingly. Just take a look at Google, and as the search engine becomes smarter with time, marketers are left with little choice but to adjust their tactics according to what works best for the platform. Here are the top 10 digital marketing trends that will keep your online brand marketing relevant and fresh for the new decade on the rise.
SEO & Featured Snippets
Google is known for upgrading and updating its search algorithm about a thousand times during the same year. Featured snippets are one such feature that Google recently introduced has been gaining popularity over time as many websites now work towards hitting that snippet spot compared to getting the first position on the SERP like before.
As Google popularly acclaimed their support for Chatbots on websites as an easy and efficient option for customer relationship management, websites have been using this technique ever since. Gaining wide popularity and successful results through both parties that is the business owners and the customers, Chatbots are not a fad but a feature to look out for as with time, it will only get better and more efficient.
Voice search optimization is now extremely crucial for a website to have as an option. Since the home assistants like Google Home and Amazon Alexa have been gaining popularity, voice searches have become quite a go-to thing for a lot of people. Therefore, not being optimized to show up a voice search result is a drawback on the website’s part.
Marketing is not limited to audio and pictures anymore. Video marketing is a thing of today that has gained popularity since Instagram sponsored video feature took off. Not only can you make and upload a video for exposure, but you can monetize it through sponsorship and brand association as well.
Vlogging is a genuine product of the digital age. Made famous by YouTube and an increasing number of YouTubers who always seem to be after one of the newest trends being practiced on the platform, it has become a vast industry for digital marketers. It is like a whole new entertainment combined with marketing genre, tailor-made to fit the bill of the new-age marketing.
Extremely popular on Instagram, shoppable posts work best for celebrities and influencers. It just requires you to upload your regular picture, but as a dedicated brand ambassador, you can tag all the products that are in the picture. And just a click would take the viewer to the link of the webpage where they can purchase it.
Just like a growing number of YouTubers, there are other micro-influencers out there too. People are using Instagram’s IGTV and Tik-Tok videos for digital marketing by hiring influencers and significant people on the platform to talk about their products.
Marketing Through Niche Social Media
Platforms like Tik-Tok, Reddit, and Pinterest have grown a considerable market standing after the success of Snapchat and Instagram being used for successful digital marketing campaigns.
AI and Machine Learning for Advertising & Analysis
AI and machine learning have been making marketing relatively easy for marketers. It automates the process of not only advertising but also of analyzing whether the advertisement is working as desired or not so that the marketing tactic can be better strategized.
Even memes have a marketing power residing in them because anything that goes viral and has multiple memes being created over it, it is automatically a marketing job well done.
If you follow current trends and integrate them into your marketing strategies for the relevant time being, then your business will surely see a guaranteed boost in the upcoming decade.
Author: Stella Lincoln
I am Stella Lincoln having a master degree from the University of California, Los Angeles in the subject of marketing. I love to spread the knowledge and wisdom. My focus is to enhance my skills and reduce the gap. You can check my write-ups at my blog; Educator House. Nowadays, I am working in HarperCollins Publishers as a Writing Consultant.