What Is A 301 Redirect And Why You Should Care?

Switching your website content from a URL to another website can be easy, even if it sounds complicated. In order to let everybody know about the new web address, you’d have to redirect them properly through every medium like browser, search engines, and even website visitors.
According to website functionality statistics, 39% of consumers are estimated to give up on content if it takes too long to load. Thus these figures show that even when you move on to using a redirect, your website load time shouldn’t suffer. It is why Google suggests using a 301 redirect.

What is a 301 Redirect?

According to Visitor Analytics, a 301 redirect is, “A 301 redirect is the HTTP response status code used for permanent URL redirection to forward the traffic from the old URLs to the new ones.”

Why Set Up A 301 Redirect.

Hence, here are five reasons why you should set up a 301 redirect for your website or organization’s web page domain authority.

Maximize Domain Authority

By using a 301 redirect, you maximize your domain authority by taking under all the associated mutual conventions with the same URL to keep your SERP ranking high even when you create a new website. It makes sure your SEO stays on point, helps with content migration, as well as helps the audience and search engines to locate your sites faster.

Rebranding or Renaming a Website

The 301 redirect is an integral part of the process when a company decides to rebrand or rename a website. It is vital for maintaining inbound links to the original URL address for migrating to the new domain. As the name already gives out, what a WP 301 Redirects does is that it actually redirects. It sends the visitors of the website to the new web address to find what they are looking for.

Direct Traffic to the Main Website from Similar Domain Names

Many a time it happens that brands take after similar names or subject matter themes. They do this to maintain or increase search traffic coming their way. What a 301 redirect does in his matter is to make sure that the original brand domain doesn’t lose its search authority while other similar domain name increases traffic. For example, searching for “Doing good Leeds” will get you the same link results as LEEDS as a redirect would direct you to the main domain.

Quick Fix

It is in human nature to make mistakes. Consider posting a blog, and you attach a broken link to it. In most cases, you would have panicked as an already published blog post with a broken link cannot even easily be taken down without taking away your search engine traffic with it. It is why a 301 redirect will be used as a rescue. You can easily remedy this problem using the redirect line of .htaccess file, and your issue will be resolved, redirect your readers to the right place in no time.

Tracking Ad Responses

Redirects are a win-win for both the customer and the website owner. Redirects have a marketing benefit to them as banner ads can easily be tracked for responses by using the URLs present in those ads. By application of a redirect, you can easily gain potential traffic.


All in all, whether you are working for the maintenance of content site migration or just renovating some older webpages, 301 can be a huge help. No matter what new plan you are, you are thinking to incorporate, make 301 a part of the process to make things easier to adjust while remaining true to your core strategies.

Author: Stella Lincoln

I am Stella Lincoln having a master degree from the University of California, Los Angeles in the subject of marketing. I love to spread the knowledge and wisdom. My focus is to enhance my skills and reduce the gap. You can check my write-ups at my blog; Educator House. Nowadays, I am working in HarperCollins Publishers as a Writing Consultant.